September 1992: The creation of Journal de la Rue



The Journal de la Rue was the world’s first French-language street newspaper. The format would soon be used elsewhere: in France, by Macadam in 1993; and by l’Itinéraire in 1994.
At the outset, the Journal de la Rue’s goals were to:
  • Compensate for traditional media’s coverage of social issues;
  • Educate and raise awareness of these themes;
  • Give marginalized people the opportunity to sell subscriptions to a street newspaper.
For 5 years, two social workers/journalists, Father André Durand and Raymond Viger, worked closely with marginalized urban youth. Together they patrolled the streets, parks and alleyways of urban areas across Quebec.
Their mission: to help and support young people in distress wherever they might be found, at all hours of the day and night.
To avoid any confusion, and to abort a sales war with another Montreal street publication, l’Itinéraire, in 2004 it was decided to end street sales of the Journal de la Rue. The publication’s name changed to Reflet de Société.
A team of journalists went out and talked to interveners and citizens alike. It was a new way of reporting, one more sensitive to people’s real daily existence.
The magazine became a reference work for schools and community-based organizations. The Education Departments of both Quebec and Ontario use articles from Reflet de Société to alert students to societal problems and possible solutions.
To make our material accessible, all content is archived on our website. Cataloged by subject, our articles can be read and photocopied by everyone. All comments we receive are read and answered, which helps us reflect on these topics too.
We’re influencing society in positive ways through the World Wide Web.    
Reflet de Société has earned many awards for its journalism, and has been named magazine of the year by the Quebec Magazine Publishers’ Association, or l’Association québécoise des éditeurs de magazine (AQEM),
For the longest time, our only source of revenue for all our youth intervention efforts was our subscription base. Teams of telemarketers sold subscriptions.
Recent Federal CRTC regulations involving a new national list of excluded telephone numbers have changed the game, raising our costs. Over half of all phone numbers in Quebec are now out of bounds to our callers. Our revenues have fallen accordingly.
Reflet de Société was officially deemed a community-based organization for many years, which gave us privileged access to provincial government advertising. Several government departments placed ads with us.
In 2009, Christine St-Pierre, then Quebec’s Communications Minister, decided to end our privileged status, which effectively cut off this vital source of ad revenue.
Since that time, we’ve been considered a province-wide organization and not a community-based one. Her successor, Maka Kotto, confirmed this designation.
Beyond having lost so many of our subsidies, hikes to the minimum wage have also directly affected operational costs. So too have increases in the cost of paper and postage. Our finances are teetering on the brink. We must develop new financing strategies.
The young people at the core of our mission have enriched us with their talents. They have put us on the map. They use our facilities and marketing arm to develop their own marketable gifts; this creates new sources of revenue for our organization.
Éditions TNT, our book-publishing arm, offers DVDs on intervention and prevention; it also showcases the works of many brilliant urban artists. A calendar, greeting cards, T-shirts…
Our merchandising is also a way to gain recognition for our stable of young, dynamic artists.
Through this form of entrepreneurship, these youths find ways to earn a living by exposing their art to a wider audience.
Café Graffiti also provides facilitators and MCs to schools and community groups for their events and conferences.
Introductory workshops are held on breakdance; graffiti; rap and slam; MCing and facilitating live events and seminars; live painting; event staging; indoor and outdoor mural creation…
The Café Graffiti has come up with a multitude of ways to let urban culture shine across the province and around the world.
Every year Café Graffiti puts on the aHÉROSol breakdance gala. With a big screen, we get everyone involved – more on that later in this issue.



Love in 3D


Dvd Gambling

Alcohol addiction










Drop out

Drug addiction













Media and Books

Mental Health



Prisoners Chronicles



Religion and spirituality




Street Gangs

Suicide **